Resources

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The Customer Development Guidebook

Are you planning to do customer development, or want to get better at it? Get the most concise and actionable guide to help founders & makers get started with customer discovery ASAP. You can read this in one day and start running better customer interviews tomorrow.

Product Manager Career Growth Toolkit

Are you working to grow as a product manager and leader? Craft your next career development plan with these frameworks and worksheets.

Product Designer Career Growth Toolkit

Are you working to grow as a product designer and leader? Craft your next career development plan with these frameworks and worksheets.

1:1 Question Cards: Manager's Edition

Are you struggling to show up to 1:1s with thoughtful and intentional questions for your team members? Help yourself with this deck of cards.

Design Ethics & Inclusion Cards

Are you working to design more inclusive products and services? Help yourself with this deck of cards.

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Testimonials

"Effective human-centered design is fundamentally about listening to, understanding, and solving problems for someone in need. Crystal's ability and initiative to implement human-centered design in a fast growing organization of 100+ people across multiple departments demonstrates that she can not only help organizations build more meaningful products, but also change organizational cultures and processes to value human-centered approaches."
- Momo Ong, Product Manager at Facebook

"Crystal assisted our team as the UX design lead to develop our company’s flagship product, Real Talk. As an early stage technology company, Crystal’s experience and skills were invaluable for turning our prototypes into a reality. It was clear she did extensive research and carefully thought through design decisions, which meant she asked all the right questions and consistently aligned her designs to our priorities, needs, and goals. In addition to her talent, Crystal’s enthusiasm made it a delight to tackle our design challenges."
- Cristina Leos, President and Cofounder of MyHealthEd

Copyright 2021, Crystal Yan.