I coach product and design teams, startup founders, nonprofits, and agencies on projects that range from designing and testing prototypes to bring new products to market, to training teams on human-centered design and product development. Additionally, I specialize in coaching team leads on hiring and building teams, and training teams on design research methods.

One-Time Sessions

Product Strategy Session

Need another perspective on your product strategy? Schedule a product strategy session. I'd love to learn more about your goals and how I can help. Common topics people hire me for: defining MVP, expanding PMF to adjacent customer segment, defining product growth metrics, hiring first PM or designer, scaling and growing product teams.

Design Review

Need feedback on a critical design experience? Schedule a design review. I'd love to learn more about your goals and how I can help. Popular experiences people hire me for feedback on: landing page (positioning: copy and creative), onboarding/first time user experience, a specific product feature.

Consulting Engagements

For organizations looking to create a product and service experience your customers will love, I offer consulting services in product management, UX research, product design, service design, and marketing.

Select clients include:

- New America: Public Interest Technology (Design Research, Policy Research)

- Higher Ground Labs (Product Management, Research, Team Coaching)

- My Health Ed: Real Talk (Product Management, Design, Team Coaching)

- Rise (Design, Communications)

Learn more about my work and schedule a complimentary introduction call to learn more about how I can help your team.


"Effective human-centered design is fundamentally about listening to, understanding, and solving problems for someone in need. Crystal's ability and initiative to implement human-centered design in a fast growing organization of 100+ people across multiple departments demonstrates that she can not only help organizations build more meaningful products, but also change organizational cultures and processes to value human-centered approaches."
- Momo Ong, Product Manager at Facebook

"Crystal assisted our team as the UX design lead to develop our company’s flagship product, Real Talk. As an early stage technology company, Crystal’s experience and skills were invaluable for turning our prototypes into a reality. It was clear she did extensive research and carefully thought through design decisions, which meant she asked all the right questions and consistently aligned her designs to our priorities, needs, and goals. In addition to her talent, Crystal’s enthusiasm made it a delight to tackle our design challenges."
- Cristina Leos, President and Cofounder of MyHealthEd

Copyright 2021, Crystal Yan.